Marketing (4 years, Bachelor of Business Administration)

Description

The BBA in Marketing offers a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences. The program provides an in-depth understanding of the marketing process, developing skills in market research, distribution, pricing, and product promotion, as well as analytical and data management skills.

Employment Opportunities

Sales, Market Research, Advertising, Public Relations, E-Commerce, Marketing.
 

Program Outline



All students pursuing the Bachelor degree in Business Administration majoring in Marketing must complete the following requirements:



Degree Requirements Credits ECTS
General Education Requirements 24 42
Business Core Requirements 45 77
Major Requirements 51 105
Free Electives 9 16
Total Requirements 129 240


General Education Requirements 24 Credits 42 ECTS
English and Communication 9 16
Code Course Title Credits ECTS
COM101 Public Speaking 3 5
ENB220 Writing for Business Studies 3 6
ENB225 Business Communication in English 3 5
Humanities & Social Sciences2 9 16
Code Course Title Credits ECTS
N/A Philosophy, Psychology, Sociology, History, or Political Science 9 16
Mathematics 3 5
Code Course Title Credits ECTS
MAT115 Statistics I 3 5
Computer Science 3 5
Code Course Title Credits ECTS
CSC190 Computer Fundamentals and Applications 3 5


Business Core Requirements 45 Credits 77 ECTS
Code Course Title Credits ECTS
ACC112 Introduction to Financial Accounting 3 5
ACC113 Introduction to Managerial Accounting 3 5
BUS101 Introduction to Business 3 5
BUS111 Finite Mathematics for Business 3 5
BUS195 Business Calculus and Applications 3 5
BUS201 International Business 3 5
BUS360 Innovation and Entrepreneurship 3 5
BUS401 Business Policy and Strategic Management 3 6
ECO101 Principles of Microeconomics 3 5
ECO102 Principles of Macroeconomics 3 5
FIN101 Essentials of Financial Analysis 3 6
LAW101 Business Law I 3 5
MAR101 Introduction to Marketing 3 5
MGT101 Principles of Management 3 5
MGT205 Organizational Behavior 3 5


Major Requirements 51 Credits 105 ECTS
Code Course Title Credits ECTS
BUS215 Business Research 3 6
BUS411 Senior Project 7 10
MAR111 Advertising and Sales Promotion 3 6
MAR204 Consumer Behavior 3 6
MAR207 Direct Marketing 3 6
MAR213 The Art of Persuasion 3 6
MAR260 Professional Selling 3 6
MAR302 Marketing Research 3 6
MAR304 International Marketing 3 6
MAR309 Marketing of Services 3 6
MAR316 E-Marketing 3 6
MAR401 Advanced Marketing Management 3 6
Marketing Electives 15 29

(Select Five (5) courses)

Code Course Title Credits ECTS
COM103 Mass Media Writing 3 6
COM220 Intercultural Communication 3 6
MAR205 Selling and Sales Management 3 6
MAR301 Advertising Media Planning 3 6
MAR305 Retail Management 3 5
MAR315 Internship 3 6
MAR405 Independent Study in Marketing 3 8
MAR406 Special Topics in Marketing 3 6
PRS200 Public Relations 3 6


Free Electives 9 Credits 16 ECTS



1 Students who do not meet the level of English for the course COM101 can alternatively register in the Course COM100-Fundamentals of Speech.

2 No more than two courses can be taken from a discipline unless otherwise specified.

 

Previous Degree Requirements

Objectives & Outcomes

General Objectives
  • To develop the student’s capacity to think, analyse and process information in an innovative and creative way
  • To develop an awareness, respect and appreciation of the social, moral and ethical values as the main principles of one’s relationship towards others and   to the community;
  • To develop the students’ analytical, critical thinking, decision-making and communication competencies that will help   promote their personal achievement and contribution to organizations;
  • To build breadth of perspective through the general education requirements and provide sufficient specialization to meet basic professional and career requirements;  
  • To provide the student with the necessary requirements for academic and/or career advancements.

 

Specific Objectives
  • To provide students with a foundation in Business in general and Marketing in particular;
  • To provide a background of the Marketing process and help students develop proficiency in marketing research, product planning, distribution, pricing, promotion and related marketing activities;
  • To center attention directly on the skills and knowledge required by the profession of Marketing in terms of theory and practice and to help students acquire knowledge and develop skills in a systematic way;
  • To assist students in developing leadership capabilities, which can be used in reaching solutions to problems of business in general, and Marketing in particular.

 

Learning Outcomes
Upon successful completion of the Marketing program students should be able to:
 
  • Demonstrate their ability to communicate effectively in business situations through speaking, writing, and by use of electronic media.
  • Demonstrate their ability to build teams and work effectively within them.
  • Demonstrate awareness and capability of analysis of environmental (economic, social, political, legal, and ethical) trends and their impact on individuals and businesses.
  • Describe the application of manual and computer-based quantitative and qualitative tools and methodologies in identifying and solving problems and making decisions in business situations.
  • Critically evaluate and apply concepts, techniques, strategies, and theories from any appropriate discipline in business contexts.
  • Define markets and apply marketing concepts and tools with a customer focus for effective promotion of products and services.
  • Demonstrate the capability to collect all relevant information in order to prepare appropriate marketing strategies.
  • Demonstrate an appreciation of the challenges and complexities involved in leading a marketing department and resolving the relevant problems.
  • Demonstrate the ability to adapt marketing concepts, models, and techniques in different settings, e.g. from social marketing to electronic marketing.
  • Demonstrate awareness of the roles and tasks of various marketing related executive positions.

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Alumni Profiles

Constantinos Vinall

Program of Study: Marketing (Bachelor of Business Administration)

Year of Graduation: 2011

Working as: Market Executive, Marcus Evans

“Δεν μπορώ να ξεχάσω το γεγονός ότι με τη βοήθεια του EUC πήγα σαν Erasmus στην Σκωτία όπου και πέρασα καταπληκτικά. Σε όλα τα χρόνια σπουδών μου, το EUC στάθηκε δίπλα μου σε ό,τι χρειαζόμουνα. Read more

Careers & Employment

The specialist in Marketing investigates the possibility of promoting the sales of specific products or business services and suggests ways to increase sales to the greatest extent possible. The specialist in Marketing must have excellent knowledge of the characteristics of all the goods of one enterprise trends and possible developments in the market where it operates. Also, it should objectively evaluate the cost and effect of advertising and still know the budget and billing issues. It is important to be familiar with all the methods of promotion and advertising of products or services through the radio, television and mail campaigns, telephone contacts and promotional events.

 

Skills

  • Teamwork
  • Communication skills
  • Problem solving
  • Excellent computer use
  • Analytical and research
  • Organization and efficiency
  • Leadership
  • Initiative and Creativity

 

Employment sectors

  • Bank
  • Insurance
  • Investment
  • Educational
  • Advisory
  • Non profit
  • SME
  • Retail & Wholesale
  • Structural
  • Health
  • Tourism
  • Industrial
  • Advertising
  • Technology
  • Telecommunications

 

Career choices

  • Bank
  • Professor
  • Administrative Officer
  • Advertiser
  • Officer Public Relations and Marketing
  • Seller
  • Insurance advisor

 

Graduate / Professional Studies

International organizations may request as additional academic qualifications a Master of Business Administration (MBA).

For a career in academic field and in higher education, it is desirable to have a doctorate (PhD) which also offers experience and skills directly linked to research.

 

Work Experience Program - European University Cyprus

The work experience of the Career Center program enables third-year and fourth-year students with high academic achievement to work for three months period in positions appropriate to their field of study. The program enriches the curriculum of each participant, after acquiring work experience and Personal Evaluation of Competence of the organization in which he or she is placed. Some of the companies that participate in the program of Marketing in which students were placed are:

 

  • Abacus Ltd
  • AC Nielsen
  • Airtrans Group Ltd
  • Alico AIG Life
  • Aspen Trust
  • Atlantis Consulting
  • BKR Damianou & Partners
  • Carob Mill Ltd
  • Cyprus Trading Corporation Limited
  • FBME BANK LTD (Federal Bank of the Middle East Ltd)
  • Infocredit Group
  • Lanitis E.C. Holfings Ltd
  • Lanitis Freen Energy Group Ltd
  • Liberty Life Insurance Company
  • N.P. Lanitis Ltd
  • New Nissan Cyprus Ltf
  • TFI Markets
  • Thomson Reuters
  • MTN (Cyprus)
  • GrantXpert Consulting Ltd
  • Cyprus Department of Labour (Employment Market Section)
  • WorkForce Cyprus
  • RTD Talos
  • Penta Marketing Art
  • O. Shambartas LLC

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