Public Relations and Advertising (4 years, Bachelor of Business Administration)

Description

The Public Relations and Advertising program, is academic but also equips students with the necessary labor market skills and knowledge required by the profession.

 

Advisory Board

 

The language of instruction of the program is English

Employment Opportunities

Public Relations Officer, Media Executive, Marketing Officer, Advertising, Public Relations Freelance Consultant.

Program Outline



All students pursuing the Bachelor s degree in Business Administration majoring in Public Relations and Advertising must complete the following requirements:



Degree Requirements Credits ECTS
General Education Requirements 42 74
Business Core Requirements 42 78
Major Requirements 36 72
Free Electives 9 16
Total Requirements 129 240


General Education Requirements 42 Credits 74 ECTS
Economics 6 10
Code Course Title Credits ECTS
ECO101 Principles of Microeconomics 3 5
ECO102 Principles of Macroeconomics 3 5
English and Communication 12 21
Code Course Title Credits ECTS
COM101 Public Speaking 3 5
ENG103 Instruction in Expository Writing 3 6
N/A Communication Elective 3 5
General Education Elective 3 5
Code Course Title Credits ECTS
N/A General Education Elective 3 4
Humanities & Social Sciences 18 33
Code Course Title Credits ECTS
N/A History 3 5
N/A Psychology 3 6
N/A Sociology 3 6
N/A Anthropology, Philosophy,Political Science, History, Psychology or Sociology 9 16
Mathematics 3 5
Code Course Title Credits ECTS
MAT115 Statistics I 3 5


Business Core Requirements 42 Credits 78 ECTS
Code Course Title Credits ECTS
ACC112 Introduction to Financial Accounting 3 5
ACC113 Introduction to Managerial Accounting 3 5
BUS101 Introduction to Business 3 5
BUS111 Finite Mathematics for Business 3 5
BUS215 Business Research 3 6
BUS401 Business Policy and Strategic Management 3 6
BUS411 Senior Project 7 10
CSC190 Computer Fundamentals and Applications 3 5
FIN101 Essentials of Financial Analysis 3 6
LAW101 Business Law I 3 5
MAR101 Introduction to Marketing 3 5
MGT101 Principles of Management 3 5
MGT205 Organizational Behavior 3 5


Major Requirements 36 Credits 72 ECTS
Code Course Title Credits ECTS
COM103 Mass Media Writing 3 6
COM220 Intercultural Communication 3 6
MAR111 Advertising and Sales Promotion 3 6
MAR204 Consumer Behavior 3 6
MAR301 Advertising Media Planning 3 6
MAR302 Marketing Research 3 6
PRS200 Public Relations 3 6
PRS240 Public Relations Management 3 6
PRS250 Public Relations Practice 3 7
Public Relations and Advertising Electives 9 17

(Students select three (3) of the following courses)

Code Course Title Credits ECTS
GRA195 Typography I 3 6
GRA240 Computer Applications for Graphic Design 3 5
GRA301 Graphic Design I 3 5
MAR207 Direct Marketing 3 6
MAR316 E-Marketing 3 6
MAR404 Advertising and Symbolism 3 6
PRS230 Specialized Public Relations 3 6
PRS290 Public Relations Audit-Project 3 6
PRS300 Internship in Public Relations and Advertising 3 6


Free Electives 9 Credits 16 ECTS



  1. The General Education, Humanities and Social Sciences Elective Courses can be found in the booklet courses of instruction
  2. No more than two courses can be taken from a discipline unless otherwise specified. 
  3. The Public Relations and Advertising Electives must be selected from the following courses: GRA195, GRA240, GRA 301, MAR207, MAR 316, MAR404, PRS230, PRS290, PRS300.

Objectives & Outcomes

General Objectives
  • to develop the student’s capacity to think, write and speak effectively and creatively.
  • to develop an appreciation of and respect for social, moral, and ethical values as the foundation of one’s relationship to others and one’s responsibilities to the community.
  • to develop the student’s analytical, decision-making and communication competencies together with those qualities of self reliance, responsibility, integrity and self-awareness which will promote personal achievement and contribution to organizations.
  • to build breadth of perspective through the general education requirements and provide sufficient specialization to meet basic professional and career requirements.
  • to provide the student with the necessary requirements for academic and/or career advancement.
Specific Objectives
  • To provide students with a foundation in Business in general and Public Relations and Advertising in particular.
  • To provide a thorough study in public relations for students who want careers in the public relations professions.
  • To center attention directly on the skills and knowledge required by the profession of public relations and to help students acquire knowledge and develop skills in a systematic way.
  • To assist the students in developing leadership capabilities, which can be used in reaching solutions to problems of Business in general, and in Public Relations and Advertising in particular.
Learning Outcomes
  1. Demonstrate their ability to communicate effectively in business situations through speaking, writing, and by use of electronic media
  2. Demonstrate their ability to build teams and work effectively within them.
  3. Demonstrate awareness and capability of analysis of environmental (economic, social, political, legal, and ethical) trends and their impact on individuals and businesses.
  4. Describe the application of manual and computer-based quantitative and qualitative tools and methodologies in identifying and solving problems and making decisions in business situations.
  5. Critically evaluate and apply concepts, techniques, strategies, and theories from any appropriate discipline in business contexts.
  6. Apply knowledge from business and communication disciplines and public relation practices to develop and implement public relation plans.
  7. Differentiate and analyze consumer data sources and collection methods via an empirical research approach.
  8. Demonstrate the capability of building and maintaining professional relationships with internal and external publics relevant to the organization.
  9. Project the ability to work in accordance with public relations codes of professional ethics, standards, practices and the relevant laws.
  10. Describe the coordination of the production of visually effective print, graphic, and electronic communications.

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