General Business (4 years, Bachelor of Business Administration)

Objectives & Outcomes

General Objectives

• To develop the student’s capacity to think, write and speak effectively and creatively.
• To develop an appreciation of and respect for social, moral and ethical values as the foundation of one’s relationship to others and one’s responsibilities to the community.
• To develop the students analytical, decision-making and communication competencies together with those qualities of self-reliance, responsibility, integrity and self-awareness which will promote personal achievement and contribution to organizations.
• To build breath of perspective through the general education requirements and provide sufficient specialization to meet basic professional and career requirements.
• To provide the student with the necessary requirements for academic and/or career advancements.

Specific Objectives

• To provide students with a foundation in Business in terms of theory and practice.
• To allow students to choose two or three areas of concentration rather than the usual single major, and to offer students the opportunity to develop special programs of study that meet specific career goals not covered by other majors.
• To center attention directly on the skills and knowledge required by the profession and to help students acquire knowledge and develop skills in a systematic way.
• To assist the students in developing leadership which can be used in reaching solutions to problems in a Business enterprise and in contributing effectively to the solution of social problems.

Learning Outcomes

1. Demonstrate their ability to communicate effectively in business situations through speaking, writing, and by use of electronic media.
2. Demonstrate their ability to build teams and work effectively within them.
3. Demonstrate awareness and capability of analysis of environmental (economic, social, political, legal, and ethical) trends and their impact on individuals and businesses.
4. Describe the application of manual and computer-based quantitative and qualitative tools and methodologies in identifying and solving problems and making decisions in business situations.
5. Critically evaluate and apply concepts, techniques, strategies, and theories from any appropriate discipline in business contexts.
6. Differentiate between contexts of various sectors of business and adapt to them models and techniques of analysis, planning and decision making.
7. Demonstrate awareness of the major functions of business and their contribution to value creation.
8. Demonstrate their ability to analyze competitors and formulate strategies and tactics to build competitive advantage.
9. Describe ways to initiate and implement innovation and change programs working in interdisciplinary teams.
10. Demonstrate their skills in developing a holistic perspective of the interconnected internal and external factors and make critical assessment of their impact on business.