General Business (4 years, Bachelor of Business Administration)


The General Business program is academic but also equips students with the necessary labor market skills and knowledge required by the profession.


Advisory Board


The program is offered in both Greek and English

Employment Opportunities

Small Business Manager, Operations Manager, Teaching, Branch or Area Manager.

Program Outline

All students pursuing a Bachelor s degree in Business Administration majoring in General Business must complete the following requirements:

Degree Requirements Credits ECTS
General Education Requirements 42 75
Business Core Requirements 42 78
Major Fields of Study 36 71
Free Electives 9 16
Total Requirements 129 240

General Education Requirements 42 Credits 75 ECTS
Economics 6 10
Code Course Title Credits ECTS
ECO101 Principles of Microeconomics 3 5
ECO102 Principles of Macroeconomics 3 5
English and Communication 12 21
Code Course Title Credits ECTS
COM101 Public Speaking 3 5
ENG103 Instruction in Expository Writing 3 6
N/A Communication Elective 3 5
General Education Elective 3 5
Code Course Title Credits ECTS
N/A General Education Elective 3 4
Humanities & Social Sciences 18 34
Code Course Title Credits ECTS
N/A Philosophy, Psychology, Sociology, History, or Political Science 9 16
N/A History 3 5
N/A Psychology 3 6
N/A Sociology 3 6
Mathematics 3 5
Code Course Title Credits ECTS
MAT115 Statistics I 3 5

Business Core Requirements 42 Credits 78 ECTS
Code Course Title Credits ECTS
ACC112 Introduction to Financial Accounting 3 5
ACC113 Introduction to Managerial Accounting 3 5
BUS101 Introduction to Business 3 5
BUS111 Finite Mathematics for Business 3 5
BUS215 Business Research 3 6
BUS401 Business Policy and Strategic Management 3 6
BUS411 Senior Project 7 10
CSC190 Computer Fundamentals and Applications 3 5
FIN101 Essentials of Financial Analysis 3 6
LAW101 Business Law I 3 5
MAR101 Introduction to Marketing 3 5
MGT101 Principles of Management 3 5
MGT205 Organizational Behavior 3 5

Major Fields of Study 36 Credits 71 ECTS

Students may select two or more areas from the concentrations listed below:

  • Accounting
  • Banking and Finance
  • Economics
  • Finance and Investments
  • Hospitality Management
  • Human Resource Management
  • International Business
  • Management
  • Management Information Systems
  • Marketing
  • Public Relations and Advertising

Free Electives 9 Credits 16 ECTS

  1. The General Education, Humanities and Social Sciences Elective Courses can be found in the booklet courses of instruction
  2. No more than two courses can be taken from a discipline unless otherwise specified.

Objectives & Outcomes

General Objectives
  • To develop the student’s capacity to think, write and speak effectively and creatively.
  • To develop an appreciation of and respect for social, moral and ethical values as the foundation of one’s relationship to others and one’s responsibilities to the community.
  • To develop the students analytical, decision-making and communication competencies together with those qualities of self-reliance, responsibility, integrity and self-awareness which will promote personal achievement and contribution to organizations.
  • To build breath of perspective through the general education requirements and provide sufficient specialization to meet basic professional and career requirements.
  • To provide the student with the necessary requirements for academic and/or career advancements.
Specific Objectives
  • To provide students with a foundation in Business in terms of theory and practice.
  • To allow students to choose two or three areas of concentration rather than the usual single major, and to offer students the opportunity to develop special programs of study that meet specific career goals not covered by other majors.
  • To center attention directly on the skills and knowledge required by the profession and to help students acquire knowledge and develop skills in a systematic way.
  • To assist the students in developing leadership which can be used in reaching solutions to problems in a Business enterprise and in contributing effectively to the solution of social problems.
Learning Outcomes
  1. Demonstrate their ability to communicate effectively in business situations through speaking, writing, and by use of electronic media.
  2. Demonstrate their ability to build teams and work effectively within them.
  3. Demonstrate awareness and capability of analysis of environmental (economic, social, political, legal, and ethical) trends and their impact on individuals and businesses.
  4. Describe the application of manual and computer-based quantitative and qualitative tools and methodologies in identifying and solving problems and making decisions in business situations.
  5. Critically evaluate and apply concepts, techniques, strategies, and theories from any appropriate discipline in business contexts.
  6. Differentiate between contexts of various sectors of business and adapt to them models and techniques of analysis, planning and decision making.
  7. Demonstrate awareness of the major functions of business and their contribution to value creation.
  8. Demonstrate their ability to analyze competitors and formulate strategies and tactics to build competitive advantage.
  9. Describe ways to initiate and implement innovation and change programs working in interdisciplinary teams.
  10. Demonstrate their skills in developing a holistic perspective of the interconnected internal and external factors and make critical assessment of their impact on business.

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