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DIMAS Digital Marketing at Secondary Schools

Posted: March 19, 2021

Ref 2019-1-ES01-KA201-065134

Under this project EUC participates as leader of Output 1 and 2. DIMAS Curriculum  with a team of 3 researchers, under the coordination of Associate Prof. Dr. Simona Mihai-Yiannaki. Our project’s researchers are: Prof. George Papageorgiou, Associate Prof. Dr. Myria Ioannou, Assistant Prof. dr. Despina  Varnava-Marouchou from the School of Business Administration
The DIMAS project aims at the acquisition of new e-business competences by introducing digital marketing skills in upper-secondary schools. The project will:

• Elaborate and pilot a digital marketing curriculum for teachers and students with new assessment mechanisms and digital OERs
• Adapt the MyDocumenta eportfolio to a Digital Marketing Competence Profile, allowing to show the evidences of the learning achievements & to reflect performance-based assessment as proof of the acquired skills.
• Support teachers in implementing a collaborative and innovative methodology with the use of MyDocumenta eportfolio and motivate students through practical, problem-solving learning
• Promote entrepreneurship and bridge the gap between schools and the labour market DIMAS is coordinated by MyDocumenta and with partners from Spain, Greece, Cyprus and Sweden, and will take place from 1/10/19 ‘till 30/9/21.

http://dimasproject.eu/