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Business Studies

BBA
Bachelor of Business Administration
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Every industry needs marketers, managers, financial analysts, talent recruiters and innovators—in other words—Business Studies majors

Business Studies at EUC

Whether your passion is football or fashion, social media or travel—everything has a business side to it.  A well-rounded and flexible degree, the BBA in Business Studies trains students in practical business skills in areas such as accounting, finance, human resource management, strategy, change-management and quantitative and qualitative analysis.  The EUC Business Studies degree equips you to solve real-world problems, add value to products or services and start your own business.

Internships at top-notch companies ensure that our students gain valuable experience to fast-track their careers.  Our graduates enter the job market immediately, create start-ups or pursue continued studies in MBA programs or more specialized post-graduate degrees.

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Program Summary

Languages: English | Greek
Duration:4 years
Mode of Study:On Campus
ECTS:240

You may be also interested in:

Business Studies - Bachelor Degree (Online)

Marketing and Digital Communications - Bachelor Degree

Marketing and Digital Communications (Online) - Bachelor Degree

Our graduates work in:

  • Management
  • Banking and Finance
  • Sales
  • Advertising
  • Consulting
  • Marketing

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Admission Process

Scholarships and Financial Aid

Student Housing

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Professional Credentials by CFA

The CFA Institute is a global, non-profit organization that sets and upholds the highest professional and ethical standards in the financial industry. It awards the world’s leading professional designation in finance, the Chartered Financial Analyst (CFA), for which European University Cyprus offers three annual scholarships. In addition to the CFA designation, the CFA Institute provides a range of respected professional credentials, including the Investment Foundations® Certificate. This certificate complements the AEF350 Investments course and equips students with essential knowledge of investment principles, ethics, and industry practices. By earning the Investment Foundations® Certificate, you demonstrate your commitment to academic excellence and professional development. It signals to potential employers that you take your education seriously, giving you a competitive edge in the job market and supporting your long-term career success.

Erasmus+ Exchange

Business Studies students participate in the Erasmus+ exchange program where they study for one or two semesters in a partner university in one of the member states of the European Union. The EUC Erasmus Office coordinates and supports participants throughout the process. Funding is provided by the Cyprus Erasmus National Agency and covers travelling and living expenses. EU and Non-EU nationals are eligible to participate in the Erasmus+ student exchange program.

PEAK

The Business students are introduced from an early stage into the world of start-ups and spin offs at the Annual Entrepreneurship Boot camp organized by EUC-PEAK (Performance Enterprise Accelerator and Knowledge Innovation Center). EUC-PEAK targets to become a hub for research and aims to support and accelerate efforts of Entrepreneurship, Business Innovation and Knowledge Transfer.

View the past version of the program.

View the course distribution per semester.

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Degree Requirements ECTS
General Education Requirements 30
Business Core Requirements 114
Major Fields of Studies 78
Free Electives 18
Total Requirements 240
General Education Requirements 30 ECTS
English and Communication 18 ECTS
Code Course Title ECTS
COM215 Public Speaking and Human Communication 6
ENB220 Writing for Business Studies 6
ENB230 Business Communication in English 6
Humanities & Social Sciences 12 ECTS
Code Course Title ECTS
N/A Psychology, Sociology Languages* 12
Business Core Requirements 114 ECTS
Code Course Title ECTS
BUS100 Introduction to Business 6
BUS210 Numerical Applications and Methods for Business 6
BUS220 Innovation and Entrepreneurship 6
BUS230 Business Computer Applications 6
BUS300 International Business 6
BUS400 Strategic Management 6
BUS315 Business Research 6
BUS405 Undergraduate Thesis 12
MAR100 Introduction to Marketing 6
MGT100 Principles of Management 6
MGT150 Organizational Behavior 6
AEF110 Introduction to Financial Accounting 6
AEF125 Introduction to Managerial Accounting 6
AEF100 Principles of Microeconomics 6
AEF115 Principles of Macroeconomics 6
AEF135 Essentials of Financial Analysis 6
AEF320 Corporate and Business Law I 6
AEF105 Business Statistics 6
Major Fields of Study 78 ECTS
Students will select 12 courses from at least two (2) of the major fields of study listed below, and one (1) course from the following two courses:
Code Course Title ECTS
BUS420 Business Simulations 6
PLC300 Placement 6
Management and Marketing  
Code Course Title ECTS
MGT200 Contemporary Leadership and Communication 6
MGT215 Leading Change and Teambuilding 6
MGT220 Managing and Developing Human Capital 6
MGT300 SMEs Management 6
MGT225 Sustainability Management 6
MGT315 Special Topics in Business 6
MGT325 Operations and Management Science 6
MGT335 Project Management 6
MAR445 Advanced Marketing Management 6
MAR440 Marketing of Services 6
Marketing and Digital Communications  
Code Course Title ECTS
MAR130 Advertising and Sales Promotion 6
MAR225 Professional Selling 6
MAR330 Direct Marketing 6
MAR450 IMC Strategy 6
MAR110 Social Media and Marketing Communications 6
MAR360 Public Relations Management and Practice 6
MAR335 Digital Marketing 6
MAR230 Consumer Behaviour 6
MAR415 Customer Engagement 6
MAR355 Brand Management 6
Economics and Finance  
Code Course Title ECTS
AEF390 Labour Economics 6
AEF455 Multinational Corporate Finance 6
AEF350 Investments 6
AEF355 Portfolio Management 6
AEF310 Financial Management and Control 6
AEF315 Money and Banking 6
AEF375 Managerial Economics 6
AEF485 Economics of the European Union 6
AEF370 Intermediate Macroeconomics 6
AEF395 International Economics 6
Hospitality and Tourism Management  
Code Course Title ECTS
HTM100 The Hospitality Business 6
HTM120 Managing Front office, Technology and Reservation Systems 6
HTM330 Managing Casino, Spa and Wellness Services 6
HTM220 Revenues and Cost Control in Hospitality and Tourism 6
HTM110 Designing and Managing Bar and Beverage Operations 6
HTM115 Fundamentals of Tourism and Global Changes 6
HTM305 Niche Tourism and Innovative Products 6
HTM410 Research Methods and Data Analysis in Hospitality and Tourism 6
HTM320 Contemporary Challenges in Hospitality and Tourism Development and Management 6
HTM400 Strategic Management and Leadership in Hospitality and Tourism 6
Free Electives 18 ECTS
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