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Marketing and Digital Communications

BBA
Bachelor of Business Administration
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In a world of Followers and Influencers, Big Data and Segment-of-One marketing, organizations need people who can help build brands

Marketing and Digital Communications at EUC

The Marketing and Digital Communications degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.  Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.

 

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Program Summary

Languages: English
Duration:4 years
Mode of Study:Online
ECTS:240

You may be also interested in:

Business Administration - Master Degree

Business Studies - Bachelor Degree (Online)

Public Administration - Master Degree ( Online)

Our graduates work in:

  • Advertising
  • Digital Marketing
  • Media Planning
  • Social Media Communication
  • Public Relations

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Admission Process

Scholarships and Financial Aid

Student Housing

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5 Stars Distinction for Online Learning

European University Cyprus has received the Five Stars distinction in the area of Online Learning on the QS TOP UNIVERSITIES (QS Stars University Ratings) rating of institutions around the world. This rating of excellence was achieved with high scores for student-faculty engagement, student services and technology and for commitment to online learning. Through rigorous and independent data collection and analysis of performance metrics, European University Cyprus also received Five Stars in Teaching, Employability, Global Engagement, Diversity/Equality/Inclusion and MD Medicine.

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Degree Requirements ECTS
General Education Requirements 30
Business Core Requirements 102
Major Requirements 78
Major Electives 12
Free Electives 18
Total Requirements 240
General Education Requirements 30 ECTS
English and Communication 18
Code Course Title ECTS
COD215 Public Speaking and Human Communication 6
EBD220 Writing for Business Studies* 6
EBD230 Business Communication in English 6
Humanities and Social Sciences 12
Code Course Title ECTS
N/A Psychology, Sociology Languages** 12
Business Core Requirements 102 ECTS
Code Course Title ECTS
BUD100 Introduction to Business 6
BUD210 Numerical Methods and Applications in Business 6
BUD220 Innovation and Entrepreneurship 6
BUD230 Computer Applications for Business 6
BUD400 Strategic Management 6
BUD405 Undergraduate Thesis 12
MRD100 Introduction to Marketing 6
MGD100 Principles of Management 6
MGD150 Organizational Behavior 6
AED110 Introduction to Financial Accounting 6
AED125 Introduction to Managerial Accounting 6
AED100 Principles of Microeconomics 6
AED115 Principles of Macroeconomics 6
AED135 Essentials of Financial Analysis 6
AED320 Corporate and Business Law I 6
AED105 Business Statistics 6
Major Requirements 78 ECTS
Code Course Title ECTS
MRD110 Social Media & Marketing Communications 6
MRD130 Advertising and Sales Promotion 6
MRD200 Marketing Research 6
MRD220 Emerging Issues in International Marketing 6
MRD230 Consumer Behaviour 6
MRD225 Professional Selling 6
MRD330 Direct Marketing 6
MRD335 Digital Marketing 6
MRD360 Public Relations Management and Practice 6
MRD450 Integrated Marketing Communications Strategy 6
MRD410 Digital Communications Strategy 6
MRD415 Customer Engagement 6
MRD420 Simulation in Digital Marketing 6
Major Electives 12 ECTS
Students must choose two (2) electives from the below:
Code Course Title ECTS
MRD350 The Art of Persuasion 6
MRD355 Brand Management 6
MRD435 Contemporary Advertising Practice 6
MRD440 Marketing of Services 6
Free Electives 18 ECTS

*Students take the English Placement Test of the University and based on their results they take the EBD220 course. Students who do not meet the level of English of EBD220 can alternatively register in lower level English courses, which will enable them to achieve the expected English level.
**Students will have a choice of Greek, German, French, Spanish, Russian. If a Language Elective is chosen, then the Students must complete both language levels.

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