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Marketing and Digital Communications

BBA
Bachelor of Business Administration
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In a world of Followers and Influencers, Big Data and Segment-of-One marketing, organizations need people who can help build brands

Marketing and Digital Communications at EUC

The Marketing and Digital Communications degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.  Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.

The program focuses on practical, real-world assignments and exercises, which cultivate teamwork, communication and analytical skills.  Our students are supported and encouraged to gain experience through placements and internships during their studies.

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Program Summary

Languages: English
Duration:4 years
Mode of Study:On Campus
ECTS:240

You may be also interested in:

Business Studies - Bachelor Degree

Business Studies  - Bachelor Degree Online

Accounting - Bachelor Degree

Our graduates work in:

  • Advertising
  • Digital Marketing
  • Media Planning
  • Social Media Communication
  • Public Relations

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Admission Process

Scholarships and Financial Aid

Student Housing

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Professional Credentials by CFA

The CFA Institute is a global, non-profit organization that sets and upholds the highest professional and ethical standards in the financial industry. It awards the world’s leading professional designation in finance, the Chartered Financial Analyst (CFA), for which European University Cyprus offers three annual scholarships. In addition to the CFA designation, the CFA Institute provides a range of respected professional credentials, including the Investment Foundations® Certificate. This certificate complements the AEF350 Investments course and equips students with essential knowledge of investment principles, ethics, and industry practices. By earning the Investment Foundations® Certificate, you demonstrate your commitment to academic excellence and professional development. It signals to potential employers that you take your education seriously, giving you a competitive edge in the job market and supporting your long-term career success.

Erasmus+ Exchange

Marketing and Digital Communications students participate in the Erasmus+ exchange program where they study for one or two semesters in a partner university in one of the member states of the European Union. The EUC Erasmus Office coordinates and supports participants throughout the process. Funding is provided by the Cyprus Erasmus National Agency and supports travelling and living expenses. EU and Non-EU nationals are eligible to participate in the Erasmus+ student exchange program.

PEAK

The Business students are introduced from an early stage into the world of start-ups and spin offs at the Annual Entrepreneurship Boot camp organized by EUC-PEAK (Performance Enterprise Accelerator and Knowledge Innovation Center). EUC-PEAK targets to become a hub for research and aims to support and accelerate efforts of Entrepreneurship, Business Innovation and Knowledge Transfer.

View past version of the program.

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Degree Requirements ECTS
General Education Requirements 30
Business Core Requirements 102
Major Requirements 78
Major Electives 12
Free Electives 18
Total Requirements 240
General Education Requirements 30 ECTS
English and Communication 18 ECTS
Code Course Title ECTS
COM215 Public Speaking and Human Communication 6
ENB220 Writing for Business Studies* 6
ENB230 Business Communication in English 6
Humanities & Social Sciences 12 ECTS
Code Course Title ECTS
N/A Psychology, Sociology, Languages** 12
Business Core Requirements 102 ECTS
Code Course Title ECTS
BUS100 Introduction to Business 6
BUS210 Numerical Methods and Applications in Business 6
BUS220 Innovation and Entrepreneurship 6
BUS230 Computer Applications for Business 6
BUS400 Strategic Management 6
BUS405 Undergraduate Thesis 12
MAR100 Introduction to Marketing 6
MGT100 Principles of Management 6
MGT150 Organizational Behavior 6
AEF110 Introduction to Financial Accounting 6
AEF125 Introduction to Managerial Accounting 6
AEF100 Principles of Microeconomics 6
AEF115 Principles of Macroeconomics 6
AEF135 Essentials of Financial Analysis 6
AEF320 Corporate and Business Law I 6
AEF105 Business Statistics 6
Major Requirements 78 ECTS
Code Course Title ECTS
MAR110 Social Media & Marketing Communications 6
MAR130 Advertising and Sales Promotion 6
MAR200 Marketing Research 6
MAR220 Emerging Issues in International Marketing 6
MAR230 Consumer Behaviour 6
MAR225 Professional Selling 6
MAR330 Direct Marketing 6
MAR335 Digital Marketing 6
MAR360 Public Relations Management and Practice 6
MAR450 Integrated Marketing Communications Strategy 6
MAR410 Digital Communications Strategy 6
MAR415 Customer Engagement 6
MAR420 Simulation in Digital Marketing 6
Major Electives 12 ECTS
Students must choose 2 Electives from the below:
Code Course Title ECTS
MAR350 The Art of Persuasion 6
MAR355 Brand Management 6
MAR430 Internship in Marketing Communications 6
MAR435 Contemporary Advertising Practice 6
MAR440 Marketing of Services 6
Free Electives 18 ECTS
Click here to view the teaching personel.