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Marketing and Digital Communications
BBA
Bachelor of Business Administration
In a world of Followers and Influencers, Big Data and Segment-of-One marketing, organizations need people who can help build brands
Marketing and Digital Communications at EUC
The Marketing and Digital Communications degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.  Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry. The program focuses on practical, real-world assignments and exercises, which cultivate teamwork, communication and analytical skills.  Our students are supported and encouraged to gain experience through placements and internships during their studies.

Program Summary

Languages: English
Duration:4 years
Mode of Study:On Campus
ECTS:240

Our graduates work in:

  • Advertising
  • Digital Marketing
  • Media Planning
  • Social Media Communication
  • Public Relations

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Admission Process

Scholarships and Financial Aid

Student Housing

TALK TO A CURRENT STUDENT
Erasmus+ Exchange Marketing and Digital Communications students participate in the Erasmus+ exchange program where they study for one or two semesters in a partner university in one of the member states of the European Union. The EUC Erasmus Office coordinates and supports participants throughout the process. Funding is provided by the Cyprus Erasmus National Agency and supports travelling and living expenses. EU and Non-EU nationals are eligible to participate in the Erasmus+ student exchange program. PEAK The Business students are introduced from an early stage into the world of start-ups and spin offs at the Annual Entrepreneurship Boot camp organized by EUC-PEAK (Performance Enterprise Accelerator and Knowledge Innovation Center). EUC-PEAK targets to become a hub for research and aims to support and accelerate efforts of Entrepreneurship, Business Innovation and Knowledge Transfer. View past version of the program here.
1
Degree RequirementsECTS
2
General Education Requirements30
3
Business Core Requirements102
4
Major Requirements78
5
Major Electives12
6
Free Electives18
7
Total Requirements240

Bachelor – Marketing Communications and Social Media

1
General Education Requirements30 ECTS
2
English and Communication18
3
CodeCourse TitleECTS
4
COM215Public Speaking and Human Communication6
5
ENB220Writing for Business Studies*6
6
ENB230Business Communication in English6
7
Humanities & Social Sciences 212
8
CodeCourse TitleECTS
9
N/APsychology, Sociology Languages**12
1
Business Core Requirements102 ECTS
2
CodeCourse TitleECTS
3
BUS100Introduction to Business6
4
BUS210Numerical Methods and Applications in Business6
5
BUS220Innovation and Entrepreneurship6
6
BUS230Computer Applications for Business6
7
BUS400Strategic Management6
8
BUS405Undergraduate Thesis12
9
MAR100Introduction to Marketing6
10
MGT100Principles of Management6
11
MGT150Organizational Behavior6
12
AEF110Introduction to Financial Accounting6
13
AEF125Introduction to Managerial Accounting6
14
AEF100Principles of Microeconomics6
15
AEF115Principles of Macroeconomics6
16
AEF135Essentials of Financial Analysis6
17
AEF320Corporate and Business Law I6
18
AEF105Business Statistics6
1
Major Requirements78 ECTS
2
CodeCourse TitleECTS
3
MAR110Social Media & Marketing Communications6
4
MAR130Advertising and Sales Promotion6
5
MAR200Marketing Research6
6
MAR220Emerging Issues in International Marketing6
7
MAR230Consumer Behaviour6
8
MAR225Professional Selling6
9
MAR330Direct Marketing6
10
MAR335Digital Marketing6
11
MAR360Public Relations Management and Practice6
12
MAR450Integrated Marketing Communications Strategy6
13
MAR410Digital Communications Strategy6
14
MAR415Customer Engagement6
15
MAR420Simulation in Digital Marketing6
1
Major Electives12 ECTS
2
Students must choose 2 Electives from the below:
3
CodeCourse TitleECTS
4
MAR350The Art of Persuasion6
5
MAR355Brand Management6
6
MAR430Internship in Marketing Communications6
7
MAR435Contemporary Advertising Practice6
8
MAR440Marketing of Services6
1
Free Electives18 ECTS
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