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Marketing and Digital Communications

BBA
Bachelor of Business Administration
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In a world of Followers and Influencers, Big Data and Segment-of-One marketing, organizations need people who can help build brands
Marketing and Digital Communications at EUC
The Marketing and Digital Communications degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.  Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry. The program focuses on practical, real-world assignments and exercises, which cultivate teamwork, communication and analytical skills.  Our students are supported and encouraged to gain experience through placements and internships during their studies.
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Program Summary

Languages:
Duration:4 years
Mode of Study:On Campus
ECTS:240

You may be also interested in:

Business Studies - Bachelor Degree Digital Media - Master Degree

Our graduates work in:

  • Advertising
  • Digital Marketing
  • Media Planning
  • Social Media Communication
  • Public Relations

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Admission Process

Scholarships and Financial Aid

Student Housing

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1
Degree RequirementsECTS
2
General Education Requirements
18
3
Business Core Requirements
102
4
Major Requirements
78
5
Major Electives12
6
Free Electives30
7
Total Requirements240
8
9
General Education Requirements18 ECTS
10
English and Communication
11
Course CodeCourse NameECTS
12
COM215
Public Speaking and Human Communication
6
13
ENB220Writing for Business Studies6
14
ENB230Business Communication in English6
15
Business Core Requirements102 ECTS
16
Course CodeCourse NameECTS
17
BUS100Introduction to Business6
18
BUS210
Numerical Methods and Applications in Business
6
19
BUS220Innovation and Entrepreneurship6
20
BUS230Computer Applications for Business6
21
BUS400Strategic Management6
22
BUS405Undergraduate Thesis12
23
MAR100Introduction to Marketing6
24
MGT100Principles of Management6
25
MGT150Organizational Behavior6
26
AEF110Introduction to Financial Accounting6
27
AEF125
Introduction to Managerial Accounting
6
28
AEF100Principles of Microeconomics6
29
AEF115Principles of Macroeconomics6
30
AEF135Essentials of Financial Analysis6
31
AEF320Corporate and Business Law I6
32
AEF105Business Statistics6
33
Major Requirements78 ECTS
34
Course CodeCourse NameECTS
35
MAR110
Social Media & Marketing Communications
6
36
MAR130Advertising and Sales Promotion6
37
MAR200Marketing Research6
38
MAR220
Emerging Issues in International Marketing
6
39
MAR230Consumer Behaviour6
40
MAR225Professional Selling6
41
MAR330Direct Marketing6
42
MAR335Digital Marketing6
43
MAR360
Public Relations Management and Practice
6
44
MAR450
Integrated Marketing Communications Strategy
6
45
MAR410Digital Communications Strategy6
46
MAR415Customer Engagement6
47
MAR420Simulation in Digital Marketing6
48
Major Electives
Students select two (2) of the following courses		12 ECTS
49
Course CodeCourse NameECTS
50
MAR350The Art of Persuasion6
51
MAR355Brand Management6
52
MAR430
Internship in Marketing Communications
6
53
MAR435Contemporary Advertising Practice6
54
MAR440Marketing of Services6
55
Free Electives30
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