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Marketing Communications and Social Media
BBA
Bachelor of Business Administration
In a world of Followers and Influencers, Big Data and Segment-of-One marketing, organizations need people who can help build brands
Marketing Communications and Social Media at EUC
The Marketing Communications and Social Media degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.  Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.  

Program Summary

Languages: English
Duration:4 years
Mode of Study:Online
ECTS:240

Our graduates work in:

  • Advertising
  • Digital Marketing
  • Media Planning
  • Social Media Communication
  • Public Relations

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Admission Process

Scholarships and Financial Aid

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5 Stars Distinction for Online Learning European University Cyprus has received the Five Stars distinction in the area of Online Learning on the QS TOP UNIVERSITIES (QS Stars University Ratings) rating of institutions around the world. This rating of excellence was achieved with high scores for student-faculty engagement, student services and technology and for commitment to online learning. Through rigorous and independent data collection and analysis of performance metrics, European University Cyprus also received Five Stars in teaching, employability, internationalization, medicine and inclusiveness.
1
Degree RequirementsCreditsECTS
2
General Education Requirements2442
3
Business Core Requirements4577
4
Major Requirements51105
5
Free Electives916
6
Total Requirements129240

Bachelor – Online – Marketing Communications and Social Media

1
General Education Requirements24 Credits42 ECTS
2
English and Communication916
3
CodeCourse TitleCreditsECTS
4
COM101Public Speaking35
5
ENG103Introduction in Expository Writing36
6
ENG205Business English35
7
Humanities and Social Sciences 1916
8
CodeCourse TitleCreditsECTS
9
N/A
Philosophy, Psychology, Sociology, History, or Political Science
916
10
Mathematics35
11
CodeCourse TitleCreditsECTS
12
MAT115Statistics I35
13
Computer Science35
14
CodeCourse TitleCreditsECTS
15
CSC190Computer Fundamentals and Applications35
1
Business Core Requirements45 Credits77 ECTS
2
CodeCourse TitleCreditsECTS
3
ACC112Introduction to Financial Accounting35
4
ACC113Introduction to Managerial Accounting35
5
BUS101Introduction to Business35
6
BUS111Finite Mathematics for Business35
7
BUS195Business Calculus and Applications35
8
BUS201International Business35
9
BUS360Innovation and Entrepreneurship35
10
BUS401Business Policy and Strategic Management36
11
ECO101Principles of Microeconomics35
12
ECO102Principles of Macroeconomics35
13
FIN101Essentials of Financial Analysis36
14
LAW101Business Law I35
15
MAR101Introduction to Marketing35
16
MGT101Principles of Management35
17
MGT205Organizational Behavior35
1
Major Requirements36 Credits105 ECTS
2
CodeCourse TitleCreditsECTS
3
BUS215Business Research36
4
BUS411Senior Project310
5
MAR111Advertising and Sales Promotion36
6
MAR115Fundamentals of Social Media35
7
MAR125Integrated Marketing Communications36
8
MAR204Consumer Behaviour36
9
MAR205Selling and Sales Management36
10
MAR207Direct Marketing36
11
MAR213The Art of Persuasion36
12
MAR312Integrated Marketing Communications Campaigns36
13
MAR317Digital Communications Strategy36
14
PRS320Public Relations Management and Practice36
15
Major Electives30
16
Students select Five (5) of the following courses
17
CodeCourse TitleCreditsECTS
18
MAR209Consumer Behavior and Social Media36
19
MAR260Professional Selling36
20
MAR308Brand Management36
21
MAR404Advertising and Symbolism36
22
PRS260Issues and Crisis Management and CSR36
23
PRS290Public Relations Audit-Project36
24
TSM202Event Management36
1
Free Electives 29 Credits16 ECTS
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