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Marketing Communications and Social Media
BBA
Bachelor of Business Administration
In a world of Followers and Influencers, Big Data and Segment-of-One marketing, organizations need people who can help build brands
Marketing Communications and Social Media at EUC
The Marketing Communications and Social Media degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.  Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry. The program focuses on practical, real-world assignments and exercises, which cultivate teamwork, communication and analytical skills.  Our students are supported and encouraged to gain experience through placements and internships during their studies.

Program Summary

Languages:English
Duration:4 years
Mode of Study:Online
ECTS:240

Our graduates work in:

  • Advertising
  • Digital Marketing
  • Media Planning
  • Social Media Communication
  • Public Relations

Interested in applying?

Admission Process

Our dedicated Admissions Team will guide you every step of the way by answering  all of your questions, helping you choose a program of study and starting your  EUC experience with a virtual or actual campus tour.

Scholarships and Financial Aid

Our Scholarship and Financial Aid program aims to provide prospective and enrolled students with information and resources to financially support your  educational goals.  This takes the form of academic scholarships, athletics scholarships and family/need-based financial aid.

Student Housing

Our student accommodation units are located only minutes from campus and are designed to offer students high quality living spaces in elegant studios and one-bedroom flats supported by great social spaces, in-house gym, laundry rooms and 24–hour security service.

Erasmus+ Exchange Marketing Communications and Social Media students participate in the Erasmus+ exchange program where they study for one or two semesters in a partner university in one of the member states of the European Union. The EUC Erasmus Office coordinates and supports participants throughout the process. Funding is provided by the Cyprus Erasmus National Agency and supports travelling and living expenses. EU and Non-EU nationals are eligible to participate in the Erasmus+ student exchange program. PEAK The Business students are introduced from an early stage into the world of start-ups and spin offs at the Annual Entrepreneurship Boot camp organized by EUC-PEAK (Performance Enterprise Accelerator and Knowledge Innovation Center). EUC-PEAK targets to become a hub for research and aims to support and accelerate efforts of Entrepreneurship, Business Innovation and Knowledge Transfer.
1
Degree RequirementsCreditsECTS
2
General Education Requirements2442
3
Business Core Requirements4577
4
Major Requirements51105
5
Free Electives916
6
Total Requirements129240

Bachelor – Marketing Communications and Social Media

1
General Education Requirements24 Credits42 ECTS
2
English and Communication916
3
CodeCourse TitleCreditsECTS
4
COM101Public Speaking35
5
ENB220Writing for Business Studies36
6
ENB225Business Communication in English35
7
Humanities & Social Sciences916
8
CodeCourse TitleCreditsECTS
9
N/A
Philosophy, Psychology, Sociology, History, or Political Science
916
10
Mathematics35
11
CodeCourse TitleCreditsECTS
12
MAT115Statistics I35
13
Computer Science35
14
CodeCourse TitleCreditsECTS
15
CSC190Computer Fundamentals and Applications35
1
Business Core Requirements45 Credits77 ECTS
2
CodeCourse TitleCreditsECTS
3
ACC112Introduction to Financial Accounting35
4
ACC113Introduction to Managerial Accounting35
5
BUS101Introduction to Business35
6
BUS111Finite Mathematics for Business35
7
BUS195Business Calculus and Applications35
8
BUS201International Business35
9
BUS360Innovation and Entrepreneurship35
10
BUS401Business Policy and Strategic Management36
11
ECO101Principles of Microeconomics35
12
ECO102Principles of Macroeconomics35
13
FIN101Essentials of Financial Analysis36
14
LAW101Business Law I35
15
MAR101Introduction to Marketing35
16
MGT101Principles of Management35
17
MGT205Organizational Behavior35
1
Major Requirements51 Credits105 ECTS
2
CodeCourse TitleCreditsECTS
3
BUS215Business Research36
4
BUS411Senior Project710
5
MAR111Advertising and Sales Promotion36
6
MAR115Fundamentals of Social Media35
7
MAR125Integrated Marketing Communications36
8
MAR204Consumer Behaviour36
9
MAR205Selling and Sales Management36
10
MAR207Direct Marketing36
11
MAR213The Art of Persuasion36
12
MAR312Integrated Marketing Communications Campaigns36
13
MAR317Digital Communications Strategy36
14
PRS320Public Relations Management and Practice36
15
Major Electives1530
16
(Students select Five (5) of the following courses)
17
CodeCourse TitleCreditsECTS
18
COM103Mass Media Writing36
19
COM220Intercultural Communication36
20
MAR209Consumer Behavior and Social Media36
21
MAR260Professional Selling36
22
MAR302Marketing Research36
23
MAR308Brand Management36
24
MAR316E-Marketing36
25
MAR400Internship in Marketing Communications36
26
MAR404Advertising and Symbolism36
27
PRS260Issues and Crisis Management and CSR36
28
PRS290Public Relations Audit-Project36
29
TSM202Event Management36
1
Free Electives9 Credits16 ECTS
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