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Myria Ioannou

Myria Ioannou

Acting Chairperson, Associate Professor, Marketing

[email protected]

22713195

School of Business Administration

Department of Management and Marketing

Academic Qualifications

Qualification Year Awarding Institution Department Thesis title (Optional Entry)
PhD in Marketing 2009 The University of Manchester Manchester Business School Development of Bank-Client Relationships: A Comparison between the Retail and the Business Context
MSc in Marketing 2002 Manchester School of Management, UMIST Service Quality in Retail Banking in Cyprus: Dimensions and Gaps
BSc (Hons) in Business, Finance and Economics 1998 University of East Anglia

Employment History

Period of employment Employer Location Position
From To
2003 Present European University Cyprus Cyprus Chairperson of Management & Marketing Department Coordinator of BBA Marketing Communications & Social Media
2003 2005 Human Resource Development Authority Cyprus Human Resource Officer, Training Directorate
1998 2001 The Cyprus Development Bank Ltd Cyprus Business and Financial Analyst

Publications

Year Title Other authors Journal and Publisher / Conference Vol. Pages
2021 “Entrepreneurship Education in an Era of Digital Communications” in Universities and Entrepreneurship Papageorgiou, G., Mihai-Yiannaki, S., Varnava-Marouchou, D. and Marneros, S. Emerald Publishing 11 65-80
2020 Co-creating visitor experiences in cultural heritage museums: the avenue towards sustainable tourism development Boukas, N. International Journal of Tourism Policy 10 101 -122
2020
Towards the Development of a Digital Marketing (DM) Competencies Framework. in Digital Society Seminar
Papageorgiou, G., Mihai-Yiannaki, S., Varnava-Marouchou, D. and Marneros, S. IEEE Communication Strategies 145-149
2019 Visitor experiences of popular culture museums in islands: a management and policy approach Boukas, N. The Routledge Handbook of Popular Culture and Tourism 450-463
2017 Establishing innovative products and processes in tourism: The role of service experience Boukas, N. and Sourouklis, C. International Journal of Tourism Policy 7 Issue 4 285-288
2017 Investigating islands’ visitors experiences in cultural heritage museums: the case of Cyprus Boukas, N. and Sourouklis, C. International Journal of Tourism Policy 7 Issue 4 327-351
2014 Examining the role of advertising on the behaviour of co-operative bank consumers Boukas, N., & Skoufari, E. Journal of Co-operative Organization and Management 2 Issue 1 24-33
2012 Consumer-based Brand Equity: A cross-cultural perspective Rusu, O. Journal of Promotion Management 18 Issue 3 344-360
2012 Customer Relationship Management: A One-Size-Fits-All philosophy? Customer Centric Marketing Strategies: Tools for Building Organizational Performance, USA: IGI Global 150-170
2009 Can retail bank-client relationships be developed online? Zolkiewski, J. EuroMed Journal of Business 4 Issue 3 254-269

Exhibitions

Research Projects

Date Title Funded by Project Role*
01.10.2019 – 30.09.2021 DIMAS (DIgital MArketing at Secondary Schools) Erasmus+ Research Team Member

Academic Consulting Services/Councils/Boards/Editorial Committees

Period Organization Title of Position or Service
2017 International Journal of Tourism Policy Co-editor for Special Issue entitled “Establishing innovative products and processes in tourism: The role of service experience’’
2016 - present Journal of Services Marketing Reviewer
2015 - present International Journal of Bank Marketing Reviewer
2019 - present International Journal of Tourism Policy Reviewer
2011 -2015 Euromed Reviewer

Awards/International Recognition

Title Awarded by:
A full Fulbright scholarship for graduate study Fulbright
The first year of the PhD has been waived
Awarded Bursaries to participate in the: (a) Services Marketing Workshop & (b) Doctoral Colloquium of the Academy of Marketing Conference

Other Achievements